Why Bother With the Box Office?
Every once in a while I read the box office stats. Why? To see if any movie has come close to topping Star Wars as the highest grossing movie off all time. My trust in the box office was firm adn secure until 1997 when Titanic blew everything away and became (and still is) the highest grossing box office movie of all time. What did this mean? Was my world shattered because Star Wars was defeated according to Box Office Mojo? Hardly. All it meant was that people went in huge numbers to see Leonardo DiCaprio while Star Wars continues to be the greatest cinematic experience of all time. The box office make no judgement on movies, it just tells us which movies people are going to see.
But it does affect what people see. That's the catch. If a movie has a high gross at the box office people will perceive it as being good and more will go and see the movie. There are plenty of examples where this is true. the opening weekend for Spiderman 3 was huge and people continued to go see it. The film had more of a run than it should have had because the box office (although not a person) compelled people to go see it. "It must be good because it's a blockbuster!" people would say. Sadly, the movie was poor and if the box office had accurately reflected the picture's quality, the franchise would be in trouble. But the people came, so another movie is sure to follow
What Can We Really Learn from the Box Office?
Movies and the Hollywood industry continue to fascinate us (mostly North Americans but people around the world are being sucked into it's vortex) and the box office is a fun way to track what trends in film are popular. So you can see how reading the box office gross numbers could benefit enyone related to the film industry. Writers, merchandisers, set designers, for example, should keep a close eye on the box office and see what types of movies are doing well at present and what have done well in the past. So the box office can be a valuable research tool for people interested in gaging popular viewing opinions.
The website below contains more articles to help you learn a bit more about the box office. If you love movies new or old, it's always fun to go through the box office stats and see just how much money was spent at the movie theater. Sometimes it's reassuring that good movies are being seen by lots of people. Sometimes you'll be left scratching your head and wondering, "Why'd they go see that?"
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